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No [Blu-ray]

Gael Garcia Bernal (Actor), Alfredo Castro (Actor), Pablo Larrain (Director, Producer) Rated:
R
Format: Blu-ray
3.8 3.8 out of 5 stars 1,119 ratings
IMDb7.4/10.0
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June 25, 2013
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Genre Foreign, Drama
Format Blu-ray, Dolby, Widescreen, AC-3, Subtitled, NTSC
Contributor Marcial Tagle, Néstor Cantillana, Pablo Larrain, Daniel Dreifuss, Alfredo Castro, Luis Gnecco, Gael Garcia Bernal, Jaime Vadell, Juan de Dios Larraín, Participant Media No Holdings, LLC, Antónia Zegers, Pascal Montero See more
Language Spanish
Runtime 1 hour and 58 minutes
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Product Description

Based on a true story, when Chilean military dictator Augusto Pinochet, facing international pressure, calls for a referendum on his presidency in 1988, opposition leaders persuade a brash young advertising executive, Rene Saavedra, to spearhead their campaign. With scant resources and constant scrutiny by the despot’s watchmen, Saavedra and his team devise an audacious plan to win the election and free their country from oppression.

Product details

  • MPAA rating ‏ : ‎ R (Restricted)
  • Product Dimensions ‏ : ‎ 0.7 x 7.5 x 5.4 inches; 2.4 ounces
  • Item model number ‏ : ‎ 26920558
  • Director ‏ : ‎ Pablo Larrain
  • Media Format ‏ : ‎ Blu-ray, Dolby, Widescreen, AC-3, Subtitled, NTSC
  • Run time ‏ : ‎ 1 hour and 58 minutes
  • Release date ‏ : ‎ June 25, 2013
  • Actors ‏ : ‎ Gael Garcia Bernal, Alfredo Castro, Antónia Zegers, Luis Gnecco, Marcial Tagle
  • Subtitles: ‏ : ‎ English, French
  • Producers ‏ : ‎ Daniel Dreifuss, Juan de Dios Larraín, Pablo Larrain
  • Studio ‏ : ‎ Sony Pictures Home Entertainment
  • ASIN ‏ : ‎ B00AZMFL2K
  • Number of discs ‏ : ‎ 1
  • Customer Reviews:
    3.8 3.8 out of 5 stars 1,119 ratings

Customer reviews

3.8 out of 5 stars
3.8 out of 5
1,119 global ratings

Top reviews from the United States

Francisco R Carranza
5.0 out of 5 stars How a Microwave ment change.
Reviewed in the United States on December 10, 2013
Verified Purchase
A microwave cooks without a mess. In the film, a grilled cheese sandwich is made while they are watching a program on television. This meal is made in the living room not in the kitchen. This symbolizes a new way of cooking. The new way of cooking out of the kitchen and making a hot meal in the living room.

The microwave symbolizes the new way of taking out a dictatorship, different from the traditional means of violence and death. Imagine overthrowing a dictatorship without bloodshed and violence. That is exactly the true meaning of the movie NO. Overthrowing a dictatorship using the means of an advertising campaign through television.

The advertising campaign of NO united the people of Chile as would demonstrations like riots and strikes would. The advertising campaign however, was a bloodless means. The advertising campaign united the people of Chile toward a common cause of change.

The campaign worked because it was not one single person who was the leader or represented the change, it was a cause. It was all of the people together that made and represented the change. The Pinochet Dictatorship could not make all of the people disappear at one time. They had a history of imprisoning or making people disappear that represented a change for the present dictatorship. But because the NO campaign represented all of the people of Chile, Pinochet’s government could not arrest or make everyone disappear. Pinochet’s government could not stop an idea. The more rough style dictatorship style strongman tactics they used, the stronger the NO campaign gained support. This support for change eventually led to the overthrow of the Pinochet Dictatorship and the election of a new leader in Chile.

NO was a wonderful and entertaining movie that used a Microwave to symbolize an advertising campaign in which both led to changes in the way of life in Chile. A Microwave meant change in the kitchen like the NO campaign meant change in the political structure of Chile.
2 people found this helpful
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librich
1.0 out of 5 stars depressing
Reviewed in the United States on November 20, 2020
Verified Purchase
Chile's history is a fascinating one, and people of different political persuasions continue to argue about what created the "miracle" which has made Chile the shining star of Latin America. The economy was a disaster under Allende's socialist regime, and the seeds of its success as a free market economy were sown during Pinochet's brutal dictatorship--a fact that should be proof of how complex these things are. What is so depressing about "No," is that the premise is that people are so stupid that they're incapable of evaluating policy issues on their merits, and that the best way to sway them is to give them a jingle and a happy TV ad. Ironically, the Pinochet regime is shown talking economic policy (boring), while the hero of the film uses his skills selling soft drinks to promote change using the kind of vaporous nonsense ad people routinely employ. We're supposed to enjoy this, because the protagonist is bringing down a dictatorship. I can imagine how Washington, Jefferson and Franklin would respond to this film. Truly depressing.
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Ishop
5.0 out of 5 stars STOP LEAVING A 1-STAR REVIEW FOR THIS MOVIE JUST BECAUSE YOUR TODDLER DOWNLOADED IT FOR YOU
Reviewed in the United States on April 4, 2020
Verified Purchase
I was totally thrown off by the 3.4 star rating on this film given that it received a 7.4 rating on IMDB, 81% on Metacritic, and a whopping 94% rating on Rotten Tomatoes. While scrolling through the reviews, I noticed an overwhelming amount of 1-star reviews on this film from parents with toddlers who somehow managed to download the movie using a fire stick or some other voice-command device. I don't know what ungodly reason would compel these parents to leave a 1-star review for a movie they didn't even watch, but I will tell you, anyone leaving a less than 4-star rating is either a disgruntled middle-/upper-class parent of a toddler who should be leaving a product review for their crappy voice-command system, or a non-Spanish-speaker who's too lazy or incompetent to read subtitles.

Now, regarding the movie: Gael Garcia Bernal once again gives an outstanding performance in this historical drama directed by Pablo Larrain. From a technical standpoint, Larrain's cinematographic eye creates beautiful, purposeful shots. He really sets the scene by integrating the 1988 style and mentality of Chileans, while interspersing footage of actual protests and violence inflicted upon civilians of Chile by their dictatorship at the time. Highlighting the power of organization, persistence, and craft to catalyze change, this historically-inspired film contains a message people all over the world can appreciate and learn from.

Also shoutout to the scenes where Bernal (born in Guadalajara, JAL) reps a MEXICO 68 t-shirt. Love the nod/solidarity to civilians who have protested brutal governmental regimes across Latin America. Viva Mexico! Viva Chile! <3
36 people found this helpful
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Marcia in DC
5.0 out of 5 stars The Power of NO
Reviewed in the United States on December 15, 2017
Verified Purchase
I love Gael Garcia Bernal. He is a chameleon of an actor. In this film, he plays a brash ad executive, Rene Saavedra, hired to represent the No contingent in the referendum whether or not to allow Chilean dictator Pinochet to remain in power. The film also stars the powerhouses Alfredo Castro, Luis Gnecco, and Antonia Zegeres. The scenes of the ad campaign are sometimes hilarious. The secondary plot is that one of the No influencers is secretly working for the Yes. Rene does childhood activities--skateboarding and model trains. Pinochet goons try to frighten Rene by threatening harm to his son. As the campaigns end, there is a riot instigated by the government to try to discredit the No. The young actor who plays the ad executive's son is wonderful. When it is announced that the No has won, Rene is deflated, despite the victory, because he knows at what cost it came. He carries his son through the city. In the last scene, Rene is once again pitching an ad campaign, this time for a soap opera.
13 people found this helpful
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Top reviews from other countries

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OeufsAuxVeaux
5.0 out of 5 stars Biopic politique passionnant
Reviewed in France on March 15, 2020
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Magnifique biopic sur la mercatique politicienne en Amérique latine !! Vu avec mon meilleur ami qui a aussi beaucoup apprécié. Offert à ma tante et mon oncle pour Noël !
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S.L
5.0 out of 5 stars ¡No!
Reviewed in Germany on December 3, 2017
Verified Purchase
Sehr gut gelungener Film, amüsant gedreht, obwohl es ein ernsten Hintergrund hat. Den Film würde ich Leuten empfehlen die sich für Geschichte/ Poltik interessieren.
Bestellung erfolgte problemlos, die Lieferung erfolgte schnell und gut verpackt.
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Kindle Customer
5.0 out of 5 stars An excellent movie. The director Pablo Larrain has done a ...
Reviewed in Canada on September 12, 2014
Verified Purchase
An excellent movie. The director Pablo Larrain has done a superb job crafting a novel and interesting story against a background of high tension. Gael Garcia Bernal proves once again what an extraordinary actor he is.
The story is set in Chile in 1988: it deals with an ad-maker who designed the "No" campaign which contributed to the defeat of Augusto Pinochet, the incumbent dictator, in a referendum designed to perpetuate his rule. The movie effectively captures the mood of defiance, determination, and fear that surrounded the efforts of the opponents of the Pinochet regime. Bernal as Rene Saavedra persuades the united Left to pursue a positive, upbeat campaign that seeks to persuade the electorate a vote against Pinochet is a vote for a bright future of happiness for all -- selling a brand, in short, like Coca-Cola or Nike.
What's especially intriguing and so unusual is that here the adman Saavedra is cast as a hero, not as the villain or victim or cynic he appears in so many other dramas featuring ad-makers. He's not Don Draper -- Saavedra loves his boy and pines for his wayward wife -- but he has the same ability to fashion a magic of words and images. And, of course, Saavedra fights on behalf of what the present consensus believes was the Good, namely re-establishing democracy in a Chile ruled so effectively but brutally by Pinochet and the military authorities. Altogether a fine piece of propaganda in its own right, nevermind a first-rate story.
2 people found this helpful
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Mark Pack
5.0 out of 5 stars A brilliant film packed full of lessons on how to win election campaigns
Reviewed in the United Kingdom on August 9, 2015
Verified Purchase
In 1988 then Chilean ruler and long-time violent dictator General Pinochet had to hold a referendum on whether or not he should continue in power. The brilliant film No, very closely based on real events, follows the man (actually two men in real life conflated into one for the film) in charge of the anti-Pinochet campaign's advertising which, with 15 minutes allocated to each campaign daily on TV, was central to the referendum.

As the blurb on the DVD cover puts it, No is "the true story of Chile's 'Mad Men' who fought a dictator with happiness". It's also packed full of highly relevant lessons for other referendums, and indeed elections in general.

An early dilemma was whether or not to take part in a referendum which many anti-Pinochet campaigners feared would be rigged against them. Would taking part be doomed to failure and simply give the referendum false credibility? Whether or not to take part in a political system you do not support - such as elections for posts you don't believe in or appointments to bodies you believe should be elected - is a regular political question. Best to take part in the hope of making a difference or boycott and hope that undermines the system?

Another dilemma was how hard to push the record of Pinochet's appalling human rights abuses. For some the idea of having 15 minutes of national TV each day - an unprecedented volume of coverage for the opposition - and not using it to heavily cover those abuses would have been an insult to the victims and a failed opportunity to publicise what had happened.

As the advertising man played by Gael Garcia Bernal, however, points out in the film such a strategy would fail to appeal to the two, almost contradictory, audiences the No campaign had to win over. First, young voters who were heavily anti-Pinochet but who might not vote. How would repeatedly reminding them of the ways in which Pinochet had abused rules to hang on to power encourage them to go out and vote? Second, older voters whose own lives were moderately prosperous and peaceful. What would make them feel that introducing democracy would be a good move rather than a risky introduction of instability? Angry denunciations of all the Pinochet stood for risked driving them away and into voting for Pinochet to stay in power.

The answer was to have a positive campaign, emphasising how good the future for Chile could be with Pinochet gone. One of the film's best scenes is the attempt to turn this idea into a message, searching for the right, happy image for the future. As is said in the film, with echoes of all the worst cliches of advertising: 'what is happier than happiness?' Hence a campaign based on a rainbow, lots of singing and the line 'happiness is coming' rather than on grim reminders of the past. (In real life, the positive campaign message came out of focus group research run with the help of American consultants and funding. As Frank Grear, who was one of those who travelled regularly to Chile, said "[the focus groups] proved that if you want to win, it's necessary to have a moderate message. And of course, we have some people to the far left who say, well, I don't agree with this, so they were put out of the coalition".)

The advertising clips shown in the film (both real and recreated) are almost embarrassingly twee when viewed without knowledge of this campaign logic - and still pretty wince inducing to modern eyes even when you appreciate the cleverness of a strategy that reconciled appealing to two such disparate groups. Everyone can impute their own version of happiness into the campaign's vision of the future (just as Barack Obama's 2008 'Hope' campaign similarly let very diverse groups of voters all project their own versions of hope on to his campaign).

Aside from the political lessons, the film is great entertainment and also a good light on how advertising was adapting to the modern TV world. Watch it.
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gusdec
4.0 out of 5 stars Muy buena película
Reviewed in Spain on May 31, 2015
Verified Purchase
Me dedico a la comunicación y siempre la recomiendo.
A la izquierda le vendría muy bien verla.
Lástima que no esté en Blu Ray, de momento, y que el precio se tan elevado en DVD
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